Seek Truth & Report IT

  • Researcher should be accurate and fair. He/she should be honest and courageous in gathering, reporting and interpreting information.
  • Researcher should Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
  • Remember that neither speed nor format excuses inaccuracy.
  • Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
  • Gather, update and correct information throughout the life of a news story.
  • Be cautious when making promises, but keep the promises they make.
  • Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources.
  • Consider sources' motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.
  • Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
  • Avoid undercover or other surreptitious methods of gathering information
  • unless traditional, open methods will not yield information vital to the public.
  • Be vigilant and courageous about holding those with power accountable.
  • Give voice to the voiceless.
  • Support the open and civil exchange of views, even views they find repugnant.
  • Recognize a special obligation to serve as watch dogs over public affairs and government. Seek to ensure that the public's business is conducted in the open, and that public records are open to all.
  • Provide access to source material when it is relevant and appropriate.
  • Boldly tell the story of the diversity and magnitude of the human experience.
  • Seek sources whose voices we seldom hear.
  • Avoid stereotyping. Researcher should examine the ways their values and experiences may shape their reporting.
  • Label advocacy and commentary.
  • Never deliberately distort facts or context, including visual information.
  • Clearly label illustrations and re-enactments.
  • Never plagiarize. Always attribute.


The highest and primary obligation of Researcher is to serve the public Researcher should:

  • Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.
  • Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality or may damage credibility.
  • Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not.
  • Deny favored treatment to advertisers, donors or any other special interests and resist internal and external pressure to influence coverage.

Accountable & Transparent

Ethical Researcher means taking responsibility for one's work and explaining one's decisions to the public. Researcher should:

  • Explain ethical choices and processes to participants/audiences.
  • Respond quickly to questions about accuracy, clarity and fairness.
  • Acknowledge mistakes and correct them promptly and prominently.
  • Explain corrections and clarifications carefully and clearly.
  • Expose unethical conduct in Research. Abide by the same high standards they expect of others.


  • Research conducted should not course harm to other
  • The research should be helpful for people
  • The Experiment should have beneficial effects on ht human being effects

Social Justice

  • Researcher should not discriminate based an caste, creed, , gender and race, economic status
  • Provide equal opportunity
  • Preserve human rights
  • Samples should be chosen in a non biased manner

Vulnerable Population

  • Researcher should ensure proper consent taken while dealing with vulnerable population ( Children, mentally ill, orphans, destitute, senior citizen
  • No harm to be caused to vulnerable population